KFW is an annual fashion show that brings in the fashion industry into the city of Kanpur, Uttar Pradesh, India. It brings Indian culture into focus through the exhibition of Made in India fashion & lifestyle products, fashion shows, seminars and after-parties….
Kanpur is a city with unique strengths in fashion, surrounded by endless natural resources. The city has an abundance of local knowledge and creativity. It is on the way to becoming one of the leading fashion hubs in India and the world….
Our branding has been done by our partner XAXs Corps and our teammate Aditya Roy. The KFW logo is a pictorial representation of a K, an F, a W and a flower as flowers represent beauty. And beauty is an integral part of fashion…. Kanpur is a very colourful city and fashion is a very colourful field. Hence the brand palette of Kanpur Fashion Week needed to be bold and vibrant. We went with a very warm and strong palette primarily based on red, maroon and yellow to support the colours of the glamourous event. A fashion show is a vivid affair and the brand palette of the event shouldn’t shy away.
Venue:
Near Musical fountain, near Nagar Nigam, Kanpur Cantonment, Kanpur, Uttar Pradesh 208001
Date:
Rehearsals on Friday. Event on Saturday.
Time:
onwards
